The New England Patriots are the biggest draw in the NFL, according to research assessing the American football competition’s secondary ticketing market.
The Patriots’ away games currently command a league-best 66% premium over the host team’s typical median price on the secondary ticket market, according to data collected by Vivid Seats.
The online ticket marketplace also found that the Patriots command the second-highest median price at $351 (€315.2) – behind only the Seattle Seahawks – for home games.
Bryson Meunier, the director of search engine optimisation strategy for Vivid Seats, told the USA Today newspaper: “Across the board, we’ve seen Patriots’ ticket prices hover around the top of the list in seasons past, due to the success the programme has seen as well as the team’s popularity in the city of Boston and surrounding areas.”
However, Meunier added that demand for Patriots games has dipped because of the ban handed to star quarterback Tom Brady, who will miss the first four games of the season. Prior to the suspension, the average ticket price for their game with the Miami Dolphins stood at $458, but has now dropped to $330.
Vivid Seats also found there is now greater demand for Rams games, with the team having switched from St Louis to Los Angeles. The Rams averaged about $125 in 2015, but are now up to $235 since moving to California.
“The Rams being one of the top teams in terms of ticket prices doesn’t come as too much of a surprise,” Meunier said. “There was quite an interest in Los Angeles once again having a professional football team, so it’s no surprise really that the fans have responded.”
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