Gateway Ticketing Systems is to provide new revenue management and CRM solutions to Bristol’s Brunel’s SS Great Britain.

The tourist attraction, based around the ship designed by Isambard Kingdom Brunel in the 1840s, is looking to strengthen customer relationships and enhance guest experience, according to the Blooloop website.

The Gateway platform will take care of ticketing and donations on the front desk, by phone and online, while also tracking visitors.

The ticketing system will take over managing the fundraising, membership, merchandising and CRM aspects of the attraction’s business.

Last month, Gateway added another historical attraction to its portfolio, with the Museum of the American Revolution in the US city of Philadelphia.

“We are very excited at the prospect of working with Gateway,” said director of development at the SS Great Britain Trust, Louisa Pharoah.

“Gateway proved themselves to be best suited to our complex needs. We look forward to utilising their industry expertise to ensure the customer experience is the best it can be. I have no doubt that we will go from strength to strength as we grow the collection and attract more visitors together.”

Gateway’s business development director Andy Povey said: “We have spent much time and effort working with charitable organisations to support revenue generation and improve customer relationships. We look forward to sharing this with the team there,” he added. “With the opening of a new museum in early 2018, it is imperative that Brunel’s SS Great Britain have the best software to support their mission.”