Industry News

See Tickets launches ‘ethical’ resale platform Fan2Fan

See Tickets has entered into the secondary ticketing market for the first time via its new “ethical” resale platform Fan2Fan.

Fan2Fan lets fans resell tickets legally for any of the 35,000 concerts and events available on See Tickets at no fee. The company, which is the UK ticketing arm of Universal Music Group owner Vivendi, said the premium for ticket buyers will be capped at no more than five per cent of the face value.

Buyers will be able to compare the ticket prices against primary ticket availability and the original price. White label variants of the platform will also enable artists to ensure legitimate and price-regulated ticket reselling on their own sites.

“It’s time to build trust and pricing certainty into the secondary market,” said See Tickets chief executive Rob Wilmshurst, who yesterday appeared at the Parliamentary Committee hearing into ticket abuse.

“The Fan2Fan platform is being developed with the support of the artist community, and it will make the market fairer and more ethical.

View Rob Wilmshurst at the CMS Committee hearing into ticket abuse here

“I’m optimistic that our regulated platform for reselling and buying tickets will have a positive effect on the entertainment ticketing industry.

“See Tickets is making a positive contribution to regularise a marketplace that has seen too many fans ripped off for too long. We are determined to bring the resale market in from the shadows.”

The launch of Fan2Fan was welcomed by Adam Webb, campaign manager for the FanFair Alliance.

He said: “See Tickets is a supporter of the FanFair Alliance, and this is yet another example of a ticketing company demonstrating leadership by promoting face value exchange instead of resale profiteering.”