Tom Rowell is the Marketing, Communications and Ticketing Manager at Hull City Tigers, a long-term partner of Green 4.
In his presentation at next week’s Ticketing Technology Forum in Dublin, Tom will be sharing how Green 4 technology and services are central to the success of the fan engagement strategy at Hull City Tigers.
Tom will be discussing the different ways that he has used CRM at the various clubs he has worked at during his career, culminating with a look at how Hull City Tigers will become the first club to utilise the full range of Green 4 products after selecting us to build their new website, to be launched later this year.
Tom is overseeing the full integration of the club’s website and fan engagement systems. “We are currently developing a new club website to launch July 1st, this will combine our ticketing, CRM and digital offering into one website,” he said.
“It will enable supporters to buy tickets seamlessly whilst browsing news articles and other areas of the site such as history and academy details. It will also enable fans to use our new rewards scheme via competitions and discounts they have earned through their activity with the club on the same site.”
The Ticketing Technology Forum session featuring Tom Rowell takes place on Thursday, April 6, at 10.30am
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