Ticketek owner TEG has urged the Australian public to get behind the 2018 Commonwealth Games as it began the “mammoth undertaking” of ticketing an event expected to attract 1.5m spectators.
Ticket registration for Gold Coast 2018 launched today with a competition schedule and ticketing guide released today as part of the ‘One Year to Go’ celebrations on the Gold Coast, Brisbane, Sydney and Melbourne.
The registration period comes after two years of planning by TEG – which is the official ticket agent providing ticketing technology and marketing services – and event organisers, with fans required to express their interest by April 24.
TEG is the parent company of Ticketek, for the Gold Coast 2018 Commonwealth Games.
“This is the biggest multi-sport event we will see on Australian soil in the next decade,” said Geoff Jones, TEG’s chief executive.
“The one-year countdown today marks the official launch of the ticketing program and we can feel the excitement building.
“Ticketek has vast experience in major events and will play a key role in making the Games a great success.”
Ticketek will sell around 1.2m tickets for more than 270 separate sessions over the 11 games of competition. The Games programme of 18 sports and seven para-sports will be broadcast to a cumulative global audience of 1.5 billion.
Ticketek is the biggest sports ticketing operator in Australia and New Zealand and sells more than 23 million tickets to over 20,000 events every year.
“The Commonwealth Games ticketing program brings together Ticketek’s expertise in technology, marketing, e-commerce and major events,” said Jones.
“We are delighted to be a partner with the Gold Coast 2018 Commonwealth Games Organising Committee and we look forward to helping deliver an historic event.”
Meanwhile, Gold Coast Commonwealth Games Organising Committee (GOLDOC) chairman Peter Beattie has promised that ticketing allocation will be fair.
“A lot of these events are going to be incredibly popular and there are going to be more people applying for tickets than there will be tickets available,” Beattie told the AAP agency.
“There will be an independent review of determining who gets them. Everyone will get a fair opportunity of getting those tickets.”