Industry News

Fifa U-17 World Cup ticket platform scores with banking giant

The online ticketing platform for Fifa’s first major football tournament to be staged in India is being powered by Bank of Baroda, India’s second largest bank.

The Local Organising Committee (LOC) for the Fifa 2017 U-17 World Cup and the state-owned Bank of Baroda together inaugurated the ticket site this week, along with football legend Carles Puyol.

The platform will integrate several different digital methods to purchase passes, including internet banking and debit and credit card facilities.

England, Germany, France and Spain are among the countries to have qualified for the tournament, which will begin in early October.

P S Jayakumar, the managing director and chief executive of the Bank of Baroda said: “We are delighted to have partnered with Fifa U-17 World Cup, which is a sporting milestone of India and will host players from across the globe and their millions of fans.”

The 2017 tournament will be the first Fifa event that India has hosted, with the Bank of Baroda as its first corporate sponsor.

The U-17 World Cup will be held at six locations across the country, including Mumbai, Delhi, Goa, Guwahati, Kochi and Kolkata.