Mobile ticketing platform Atom Tickets has premiered a blockbuster marketing drive after linking up with T-Mobile on a summer movie offer in North America.
As part of the telecoms company’s T-Mobile Tuesdays, which provides customers with free gifts and chances to win prizes, moviegoers were last week able to redeem an exclusive offer from the app and purchase tickets on the Atom Tickets app.
The campaign offered tickets for new Warner Bros release Wonder Woman (pictured), which set a record for the most seats sold for any movie in a 24-hour period on the Atom Tickets app.
Atom Tickets allows users in North America to pre-order movie tickets and concessions, while the platform also provides moviegoers the option to watch trailers, read reviews and coordinate movie outings with friends while allowing each person to pay separately.
“Working with Warner Bros. Pictures and T-Mobile allows us to introduce our exceptional service to millions of movie lovers while rewarding them with an exclusive offer to see Wonder Woman,” said Ameesh Paleja, chief executive and co-founder of Atom Tickets. “It’s a win-win.”
Through Atom’s social invite feature, users can purchase their ticket and also invite friends to go to the movie without paying for them. This process allows groups to easily reserve seats together—a crucial benefit for highly anticipated box office releases.
Jeff Goldstein, president of domestic distribution at Warner Bros. Pictures, said: “Atom Tickets has found a great means of reaching our audience and we look forward to working with them again in the future.”
Earlier this year, Atom Tickets expanded its movie-ticketing platform to more than 70 cities across the US.