Italian Serie A team AS Roma has launched its new Best Union-powered ticketing and membership system.
The new ticketing solution will allow multi-channel sales through Best Union-owned VivaTicket, club partner Nike, and the official online Roma store.
The club’s season ticket sales campaign for the 2017-18 Serie A season began in May, and includes various sales windows for different applicants. Fans will be able to purchase tickets, as well as renew current passes and make seat changes.
Roma finished second in last season’s Italian championship and will take part in this year’s Uefa Champions League.
Bologna-headquartered Best Union, which also has offices in Rome, Milan, Mestre and Lugo, said it is “excited to work with one of Italy’s top football clubs”.
Roma said in a statement: “Thanks to the multi-year partnership penned with events company Best Union, it will now be possible to purchase tickets and related products directly from www.asroma.com. The season ticket campaign slogan is ‘Sarà bellissimo’ (‘It will be wonderful’), which offers a message of hope and a promise of commitment for the campaign to come.”
Best Union has more than 1,000 clients in over 30 countries and its VivaTicket division recently led sales for the biggest paid-for concert in history as Vasco Rossi played to 220,000 people in Modena.
As part of new changes to the family section ahead of 2017-18, Roma has come up with a new ‘ALL IN’ offering for our fans: whereby anyone, even if they are not a parent, can accompany a child under the age of 14 to the stadium and enjoy a family package.
Luca Montebugnoli, chairman of Best Union, said: “It’s a real honor to support a world-class team, AS Roma, with our innovative ticketing platform. We are thrilled to be part of this exciting project and confident we can greatly enhance the buying experience for their many loyal fans.”