Industry News

Strobe Labs analytics integrated into Ticketmaster’s TicketWeb after buyout

Ticketmaster-owned self-service ticketing platform TicketWeb has acquired Strobe Labs, a US-based startup data and marketing platform for venues and promoters.

Strobe Labs technology, which will be directly integrated into TicketWeb, is designed to help clients learn about their fans’ preferences and how to better engage them.

“Strobe’s platform completely simplifies the complex process of fan segmentation and ad creation and placement,” said Matt Shearer, senior vice president, small venues and clubs at Ticketmaster, North America.

“When you combine that with Ticketmaster’s massive reach, we think it instantly becomes a leading marketing tool in live music to help clubs connect with their fans and find incremental audiences.”

Through its single dashboard, Strobe Labs users can search and view customer profiles with ticket purchase history and social media activity; build and deploy fan lists for direct marketing and email campaigns; and create and post social-media campaigns on Facebook, Instagram, and Spotify.

TicketWeb users across the US, Canada and UK will benefit from the Strobe integration as it pushes new ticket sales through targeted marketing to Ticketmaster’s active database of nearly 150 million email subscribers.

Alex Oberg and Evan Altman founded Strobe Labs when they were students at Brown University in Providence, Rhode Island, and were later joined by fellow alumnus JP Eberenz Rosero. In 2016, Strobe was accepted into Techstars Boston, a technology accelerator programme for elite entrepreneurs.

Image: Live Nation