Industry News

TTF out of the starting blocks with IAAF

The Ticket Factory (TTF) has been signed up to serve as a national supplier for the 2018 International Association of Athletics Federations (IAAF) World Indoor Championships.

The event will take place at Arena Birmingham in the UK city, which is also where TTF is based, from March 1-4.

The championships will attract more than 500 athletes from 150 countries, as well as about 25,000 spectators.

TTF will offer tickets in three categories, according to the different sessions scheduled, with £5 (€5.70/$6.60) tickets available for children aged between two and 16 years old, people over 65 and students. No additional arrangement fees will be charged on these tickets, the IAAF said.

Tickets, which are be available through the championships’ official website,, went on general sale in August. Within hours, four of the six sessions had sold out, with tickets only now available for the first two sessions – on the evening of March 1 or the morning of March 2.

“As a flexible and agile ticketing agent, focusing on driving sales through the customer experience and smart use of data, we’re offering sporting bodies a credible alternative to the traditional operators,” TTF’s managing director, Phil Mead, said. “Our blend of technology, insight, digital marketing and old fashioned operational service is really starting to hit home in the sports market.

“Over the last 12 months we have significantly strengthened our position within the sports sector, working with a number of national governing bodies and high-profile sporting events. This new contract with the IAAF World Indoor Championships Birmingham 2018 takes it a step further.”

Championships director Joan Durose added that TTF had “already helped… to sell thousands of tickets for this event”. According to the IAAF, some 20,000 seats have already been booked.

“The Championships is fantastic value as a family of four can see the IAAF World Indoor Championships for just £50, ensuring that this event is accessible for the people of Birmingham and athletics fans across the country,” Durose said.

Image: Mardetanha