Infront China will support ticketing and merchandising as part of a wide-ranging partnership with the Fiba 2019 basketball World Cup in China.

The Chinese arm of Infront Sports & Media has won the exclusive domestic marketing rights to the event.

Under the agreement, Infront China will also develop the commercial programme in China across sponsorship, merchandising and hospitality areas.

“I very much appreciate the LOC and Infront China’s great support for the preparation of the Fiba Basketball World Cup 2019,” said Frank Leenders, director of marketing and communications at Fiba, according to the SportsProMedia website.

“It is our honour to form a strategic partnership with Infront China, one of the most respected sports marketing companies in the world. As the exclusive marketing partner in China for FBWC 2019, Infront China’s rich local marketing experience and international expertise will contribute greatly to the commercial development of the tournament.”

Li Jinsheng, executive vice president of the LOC, said: “With the official launch of marketing program, we expect enterprises from home and abroad to seize the rare opportunity to get involved and ultimately find a win-win solution for all.”

Anne Zhao, managing director of Infront China, said: “In these 13 years of support given to Chinese basketball, Infront China has developed a unique basketball DNA.

“We look forward to developing and providing mutually beneficial commercial opportunities to our partners and sponsors and making a joint effort to present a wonderful and successful World Cup to all the basketball fans around the world.”

Infront China’s portfolio in the country also includes an eight-year partnership with the Chinese Basketball Association (CBA) that was agreed in 2011.