Industry News

Quicket eyes African expansion

South African ticketing services company Quicket is looking to expand across Africa throughout the course of 2018.

The Cape Town-based firm said it has a “massive focus” on creating a pan-African solution for events.

Quicket, which was launched in 2011, allows anyone to instantly start selling tickets to their own event. It can be used to sell tickets both online and offline via channel partners or print.

It is a cloud-based ticketing solutions platform that can cater to large-scale events and festivals, but also maintains a user-friendly interface to allow smaller event organisers to benefit from its self-management feature.

“We empower any event organisers to take charge of their own ticketing by offering state of the art tech and transparency and fairness in pricing. We also handle many other aspects of the event life cycle, such as access control, staffing and tech, such as cashless and RFID at the events themselves,” co-founder James Tagg told Disrupt Africa.

The firm has grown significantly year-on-year since its inception, with Quicket now employing a staff of 15 people and servicing more than 1,000 events every month.

Tagg added: “Every event we run brings in another and our growth has been entirely through word of mouth with little to no marketing. Our product is slowly becoming a household name like Computicket.

“We’ve seen a fragmented and mostly unaddressed ticketing landscape in the more developed African countries and we believe we can bring world-class ticketing technology to these countries.

“The problem really lies in unifying the multiple payment collection methods as well as establishing trust and strong relationships. Our technology combined with our local partners networks has given us an opportunity to create a pan-African solution for events which we will look to expand throughout 2018 and 2019.”

Quicket already has a presence in Uganda through selling physical tickets and online tickets via its local partners. Tagg said it is “looking seriously” at other East African countries.

In March, Quicket attracted investment from KNF Ventures, a South African venture capital firm.