Chris Rawlings, the former commercial director at the Rugby Football League, has been appointed to the same role by Scottish football’s governing body.
Rawlings will head the organisation’s ticketing function, and have responsibility for increasing broadcasting and commercial revenue across the Scottish Football Association’s (SFA) portfolio of properties and competitions.
The SFA said that Rawlings, who will take up his role in January, has “an impressive track record in delivering commercial success in the sports and entertainment industries”.
The SFA is responsible for the Scottish senior national team and other age group sides and operates the Scottish Cup.
Stewart Regan, chief executive of the SFA, said: “The commercial and broadcasting landscape is changing and with that the needs of the fans, commercial partners and broadcasters are constantly evolving. We need to make sure that we are ready to adapt and service those needs.
“Chris will be a key member of our team at Hampden. He will build upon and lead our efforts to drive more investment into the game. He will also sit on our operational board and will be responsible for driving revenue across our sponsorship, broadcasting, retail, licensing and ticketing functions. Chris will take up his position in January 2018.
Rawlings joined the RFL in 2014, and has played a role in attracting commercial partners such as Dacia, Ladbrokes, First Utility, BLK and Trojan Workwear.
Chris Rawlings, said: “I am honoured to have the opportunity to join the Scottish FA, and support its work to deliver professional governance, participation and a robust financial commercial model across Scottish Football, as well as providing all stakeholders with fantastic football experiences.
“The Scottish FA already has a very healthy stable of sponsors and partners and that provides a firm foundation to build upon.”