Industry News

StubHub crashes due to College Playoff demand

StubHub’s website crashed yesterday (Tuesday) as fans of the University of Georgia flooded in to secure tickets for the US College Football Playoff championship match at Mercedes-Benz Stadium.

The game in Atlanta will practically be a home fixture for Georgia, with their opponents, the University of Alabama, also having an expansive fanbase relatively close by.

The College Football Playoff is set to take place on January 9 at the Mercedes-Benz Stadium, which opened in August 2017 and has a 71,000-capacity. It will be expanded to 83,000 for the championship showdown.

Ticket prices for the championship game have skyrocketed on the secondary market following Georgia’s win at the Rose Bowl. Luxury box prices on StubHub reached over $100k, while the same tickets on climbed to $114,000.

Some premium seats on were listed for nearly $20,000, with second-level seats available for $2,515. and ScoreBig had comparable prices for second- and third-level seating as well.

According to, the average ticket price for the game jumped 37 per cent from $2,218 to $3,307 after the Georgia’s Rose Bowl victory.