Industry News

Purdue Boilermakers hot for Aspire partnership

US college sports team Purdue Boilermakers is hoping for a boost to already-rising attendances after signing up The Aspire Group to handle its ticketing function.

The nine-person Aspire team will be responsible for new sales for football, men’s and women’s basketball, and volleyball, in addition to increasing philanthropic support for the John Purdue Club.

Purdue play football at the 60,000-capacity Ross-Ade Stadium on the campus of Purdue University in West Lafayette, Indiana. The Boilermakers compete in the Big Ten Conference as a member of the West Division.

The team recorded their first sell out in years when they faced Michigan late last year. Their average gate of 47,883 was up almost 40 per cent on the 2016 figure.

“Purdue has some of the most loyal and passionate fans in all of collegiate athletics, and we believe our partnership with The Aspire Group will cultivate new fans and bring back those who have left us in recent years,” Purdue vice-president and athletics director Mike Bobinski said.

“We want to provide our student-athletes with a distinct advantage when they play at home, and nothing does that more than an enthusiastic crowd.”

Aspire supports 37 collegiate properties and the National Football League’s Pro Bowl in ticket sales and service.

To complement the ticket function, Aspire’s Strategic Consulting & Research (SC&R) team will be executing numerous custom projects for the Boilermakers, including its proprietary Yield Management workshop for ticket pricing & packaging and fan research.

“We are honoured to serve Purdue University,” said Bill Fagan, chief operating officer for The Aspire Group.

“We have the highest level of respect for the administration. It’s a new day in West Lafayette. Our partnership will help the student-athletes experience an enhanced home team atmosphere with the expanded sales and service team that will work every day to serve and grow the fan base.”