Industry News

Leicester Tigers app boosts sales

Chris Rose, head of brand at Leicester Tigers, said the club has sold more match tickets then ever before in the first half of the season.

Rose told TheTicketingBusiness, however, that the English Premiership rugby union club’s poor on-field performance is hindering any further ticket-sale advances.

Leicester Tigers currently sits in eighth position in the league, after finishing in fourth position at the end of the 2016-17 season.

The club has experienced a 50 per cent increase in its website traffic since the launch of its new site and mobile app six months ago.

“We had already moved up from 55 per cent to 63 per cent (of digital tickets) in the 2016/17 season with the introduction of a new access control system, and full print-at-home function,” Rose told TheTicketingBusiness.

“The app and new website has just moved us forward a little bit more. We have also seen a huge increase in our online hospitality sales by integrating our packages into our fixture list.”

Matchday ticketing was one of the primary reasons for the initial revamp, with fans now able to purchase passes with ease from the website and app.

The new website and app was built to improve fans’ user experience through its ticketing, as well as housing club news, player content, links to partners and community initiatives, and events.

Leicester Tigers website app revamp

Rose told TheTicketingBusiness: “We have invested a lot in making tickets available more digitally, including e-tickets and a portal to forward a season ticket to friends if you can’t make a match, and even the ability to send your ticket to your phone.

“This has all pushed traffic more and more online with over 69 per cent done online, and 75 per cent of these being print at home.

“We have also improved the app so that we are able to interact on a matchday with both a ‘send-your-photo-to-the-big-screen’ feature and live supporters man of the match both attracting lots of traffic having been launched in the last few weeks.

“More than 2,000 people voted for the supporters’ man of the match at our last game and over 800 people have sent a photo on a matchday,” Rose told TheTicketingBusiness.

Image: Leicester Tigers