Event technology platform Eventbrite has joined forces with FanFair Alliance to support its anti-touting campaign in the UK.
The move follows the company’s integration with face value ticket resale platform Twickets in the UK, Australia and New Zealand.
Twickets enables promoters of in-demand events to prevent unauthorised resales by allowing their fans to easily sell their unwanted tickets at a fair price.
Joel Crouch (pictured), general manager of Eventbrite in the UK, said: “As leaders in ticketing, we stand with The FanFair Alliance.
“Like them, we believe that tickets should get into the hands of real fans at a fair cost, and that the revenues generated from ticket sales should flow back to the artistes and promoters who create the experience for their fans in the first place.”
Eventbrite, which claims to have processed $10bn in gross ticket sales since inception, powered millions of events in 180 countries and territories in 2017. It also acquired seven companies, including music ticketing powerhouses Ticketfly and Ticketscript.
Its customers include Newport Folk and Jazz Festivals, De Vrienden van Amstel LIVE!, Womad Music Festival, and Secret Solstice.
Adam Webb, campaign manager, FanFair Alliance, said: “We are delighted to have Eventbrite sign the FanFair Alliance Declaration. Since we launched the campaign 18 months ago, it has been heartening to see the growing trend for primary ticketing agents to take a stand against industrial-scale ticket touting and embrace the concept of consumer-friendly resale.
“Our research clearly shows that this chimes with the wishes of music fans – most of whom simply want a secure and easy-to-use mechanism to resell their ticket at the price they paid for it.”