Industry News

Eventim UK adds VMS Live to portfolio

Eventim UK has further expanded its client portfolio through a partnership with VMS Live.

Under the agreement, Eventim UK will become the official ticketing supplier for all VMS Live promoted events and partner venues.

VMS is a live music and venues company that manages a host of venues, including Manchester Academy and UEA venue estates Copper Rooms and William Aston Hall to book and deliver its events programme.

The firm’s rapid growth pushed it towards forging a deal with ticketing partner, Eventim UK.

Carl Bathgate, promotions director at VMS Live, said: “As we’ve grown and deliver more, we needed a ticketing partner. We need access to the best technology, and wanted bespoke developments.

“We selected Eventim for this role, as they have an ideal mix of skills that will allow us to develop and mutually support each other.”

More than 150 million tickets for over 200,000 events are marketed annually using Eventim’s systems – be it through stationary box offices, online or from mobile devices. Its online portals operate under brands such as eventim.de, oeticket.com, ticketcorner.ch, ticketone.it and entradas.com.

Steve Forster (pictured above), managing director at VMS Live, said: “VMS are currently a small business in the context of the major players out there, but we continue to double in size year on year.

“Eventim approached us about a partnership, their flexible approach and ability to modify their standard offering to suit our business needs convinced us to partner with them.”