TickX has partnered with renowned music brand NME to become its exclusive ticket provider.
Under the agreement, NME.com visitors will be presented with TickX’s integrated ticketing system to easily discover and buy ticket for gigs, festivals and more when reading an article. NME last week ceased print publication after 66 years and will now solely operate digitally.
TickX allows customers to find and buy tickets for over 125,000 events from major selling platforms, including Ticketmaster, See Tickets, Headout and Skiddle. With the new partnership, NME readers now have all of the available options for tickets in one place without having to leave NME.com.
Keith Walker, digital director of NME, said: “The partnership between NME and TickX is a natural fit as we aim to provide our visitors with the best value and choice when buying tickets.
“NME fans are passionate about live entertainment and with TickX powering our ticketing, our audience will now find the best priced tickets available for the artists they love.’’
The partnership comes as TickX takes aim at becoming ‘the Skyscanner of the ticketing world’ after its £3m Series A funding round led by venture capitalists BGF Ventures.
The Manchester-based discovery platform, which currently has a presence in the UK, Ireland and Spain, will accelerate its push into Europe in 2018.
Steve Pearce, chief executive of TickX said: “We’re extremely proud to be partnering with one of the most iconic brands in entertainment to bring NME’s millions of loyal readers the chance to discover and buy the best available tickets for their favourite artists. 2018 has started off with a bang at TickX HQ and we’re looking forward to announcing more exciting new developments in the near future.’’
NME’s move to free print has reportedly helped propel the brand to its “biggest ever audience on NME.com,” the UK group managing director, music, at NME publisher Time Inc, Paul Cheal said.
TickX are confirmed in attendance at TheTicketingBusiness Forum in Manchester on 17-18 April.