Private equity firm Zelnick Media Capital (ZMC) has invested in the Dynasty Sports and Entertainment ticketing group.
While the terms of the deal were not disclosed, Cole Rubin, chief executive of Florida-based Dynasty, said ZMC’s involvement will support the company’s growth strategy.
Dynasty, which was founded in 2010 by Rubin, is a leading provider of ticket pricing, yield optimisation and analytics services for professional sports teams and other live events rights holders.
The company leverages a proprietary ticket management system, Monarch, to manage secondary ticket inventory in real time.
Dynasty manages regular season and playoff ticket inventory for professional sports franchises, premier collegiate events, as well as a growing amount of inventory from concerts and other live events.
Rubin, who will remain as majority owner and chief executive of the firm, said: “ZMC’s investment will enable Dynasty to continue to offer best in class services, support, and technology for professional sports teams and other rights holders.
“Dynasty will benefit from ZMC’s active involvement and leadership as we continue to grow our customer base, enhance our technology and expand our product offerings.”
Formed by industry veterans from the primary and secondary market, Dynasty’s approach is rooted in data analytics and technology-driven solutions to the growing live event ticketing market with an unwavering commitment to service, integrity and results.
“Dynasty is a thought leader in ticketing technology and analytics and has assembled an outstanding management team that delivers consistently high results and service levels to its customers,” said Jordan Turkewitz, managing partner at ZMC.
“ZMC has been impressed by the company’s growth and is committed to supporting Dynasty’s investments in service and technology. The investment in Dynasty fits ZMC’s thematic focus on outsourced, mission critical technology and services benefiting from the secular demand in live events and experiences.”