Contactless solution tappit has appointed Jason Thomas as its new chief executive.
Thomas has led international teams in countries across Europe, Asia and North America, working for companies such as Sony, Virgin, HMV and Universal. He takes the helm from Rob Groombridge, who has moved into his new role as managing director of joint venture company tappit Africa (PTY) Ltd., in South Africa.
Thomas was previously chief commercial officer at the Sappaya payments group, and part of the executive team at Ticketscript that brokered a multi-million dollar trade sale to San Francisco-based ticketing company Eventbrite. He was also head of ticketing at HMV, leading the department to annual turnover of over £10m.
In addition, Thomas specialises in business transformation and strategy implementation in disruptive technology, ecommerce, business intelligence and data driven industries.
He explained: “As a huge music and sports fan, I’m thrilled to bring my technology and ticketing experience to tappit as we embark on a period of significant growth in international markets.
“Every sports game I go to I despair at the customer experience we still put up with – constantly queuing and searching for money for the car park, club shop, programmes, food and drink.
“There is a better way today: tappit provides simple, secure technology via cards and wristbands, that easily avoids these fan pain-points, enabling event operators to focus on providing the best possible fan experience, and enjoy the rewards that come with it.”
Tappit last month launched its Africa arm to help event organisers improve cash management and optimise its understanding of its customers through data analysis.
Image: Tappit PR