Industry News

Aalborg BK fans can subscribe to attend matches

Danish Alka Superliga football club Aalborg BK has launched a subscription model for fans to attend live matches in partnership with NewC.

The programme, which is similar to Netflix or Spotify, will see supporters spending less money on the product through ticketing system Roboticket to keep their seats for the entire subscription period.

Roboticket, NewC’s partner, has been integrated by 16 football and speedway clubs across Denmark, Germany and Poland.

F.C. Copenhagen ticketing manager Mikkel Bjerre said: “We see the subscription model as the future for sports clubs and are expecting subscriptions to be the successor of the old business model with season tickets in F.C. Copenhagen.

“We have been witnessing the change on the North American market and are working to fit it to the Danish/European market.”

After the regular season ends, the firm said the seat is likely to remain subscribed as clubs actively work on gaining renewals for the following year. Subscribed seats are available for fans as long as they keep the subscription active.

The price of the product is calculated monthly, with the sale policy and renewal period set up individually by the club.

NewC Roboticket

Earlier in the year, NewC announced it had been targeting international expansion after achieving success in the Danish football market.

The company has sold more than 5.5 million tickets across all of its clients, including one million for FC Copenhagen, and around 215,000 contactless member cards for Lech Poznań.

Roboticket designs an online ticket shop, which is fully customised for every club.

It also adds a branded interface, with the club’s logotypes and colours, which would be located under the club’s subdomain to make it more accessible for fans.

The Roboticket application gives the club potential to build its own e-commerce, including single or season tickets, car park or any type of combined package.

Images: NewC/Roboticket