Industry News

SeatGeek gathers momentum in Europe

SeatGeek has continued to expand its European growth through its new partnership with the Norwegian National Opera and Ballet (Den Norske Opera & Ballett).

The multi-year partnership with Norway’s largest performing arts institution will give attendees a streamlined ticketing experience through SeatGeek’s Enterprise SRO platform.

The integration, which is scheduled to go live in January 2019, will allow visitors to buy their tickets via a simple transactional process.

SeatGeek will also provide Den Norske will additional insights around existing and new audiences.

“Among the providers that entered the tender competition with their offers, SeatGeek – with the SRO platform – clearly presented the best technological and functional solution,” said Jørn Knutsen, head of marketing at The Norwegian National Opera & Ballet.

“It is a developed ticket system, already in operation in many theatre houses comparable to ours. Our need for a system that can meet our publics requirements and expectations for an intuitive and simple online purchase of tickets, has been decisive for our choice.”

SeatGeek Enterprise’s European growth has gathered some momentum with its SRO platform after also partnering with Really Useful Theatres Group in London’s West End in 2017.

It has also linked up with Premier League football club Manchester City and Premiership rugby club Leicester Tiger for the 2018-19 season and beyond.

SeatGeek has also seen significant growth in US over the past year, having announced partnerships with the Dallas Cowboys, the New Orleans Saints and Pelicans, the NFL American football league and Facebook.

Image: Rafał Konieczny