Industry News

AMC subscription to compete with MoviePass

AMC Theatres has launched its own monthly subscription ticket to compete directly with MoviePass and its unlimited $9.95-a-month model.

The AMC Premiere A-List service will cost $10 more than MoviePass with customers able to see three movies a week in AMC theatres for $19.99-a-month.

Unlike MoviePass, cinema-goers are able to see the same movie more than once with the A-List subscription.

The pass also allows its subscribers to watch its three-movie allocation in one day, if they choose to do so, as long as there is a two-hour gap between showtimes.

IDs will be required to match the subscription card and tickets will have the holders name to prevent misuse. 

A-List tickets can be selected online or on the AMC Theatres smartphone app and includes premium formats like IMAX, 3D, and Dolby Cinema screenings.

In addition to the three movie tickets per week, A-List will also feature all of the perks normally associated with the AMC Premiere Card, which normally costs $15 per year.

Subscribers will earn $5 for every $50 spent, will have online ticketing fees waived, will be able to upgrade popcorn and fountain drink sizes for free, and will be able to skip the line at the box office and concession counter.

Additionally, customers will be able to purchase A-List membership online and immediately use it that same day. This eliminates any wait time for a card to arrive in the post, which has been a pain point for new MoviePass customers.

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