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Ticketmaster extends with USTA ahead of US Open

The United States Tennis Association (USTA) has renewed its official ticketing partnership with Ticketmaster.

Under the agreement, Ticketmaster will continue to serve as the official ticketing partner of the US Open, the 2018 edition of which takes place in New York from August 27 to September 9.

Ticketmaster will provide series subscribers and single-session buyers with a safe and secure marketplace to buy, sell and transfer verified tickets on USOpen.org, the US Open app, Ticketmaster.com and the Ticketmaster app.

The 2018 US Open will continue to implement digital ticketing technology, allowing fans to enter the gates with their mobile device. As well as being able to buy and access tickets on Ticketmaster’s digital platforms, fans will be free to transfer them to friends and download them to a digital wallet.

Lew Sherr, the USTA’s chief revenue officer, said: “We are committed to providing US Open fans with the best ‘end to end’ ticketing experience and technology; from the purchase to the arrival on-site.

“With 55 ticketed events across the three weeks of the US Open, we need a proven ticketing partner that consistently delivers best-in-class services to fans as well as our venue operations. We are proud to say Ticketmaster is that partner.”

Maria Ostroff, executive vice-president of strategic accounts for Ticketmaster North America, added: “Ticketmaster is honoured to once again work alongside the USTA as we continue to roll out our latest technology to improve the live tennis experience for fans.

“The US Open’s transition to digital ticketing will continue to benefit fans by eliminating ticket fraud while also supporting the USTA’s efforts to deliver a world-class fan experience.”

Ticketmaster first partnered with the USTA in 2008.

Image: Michael Vadon