Event Genius has helped expand the UK’s cashless initiative by supporting Jika Jika Festival to become Northern Ireland’s first cashless festival.

The Event Genius Pay solution uses RFID technology, giving fans the chance to plan their budget by pre-purchasing credit directly from the festival’s website.

Attendees exchange their tickets for a smart wristband when they arrive at the festival, which are loaded with their credits. They can be spent by tapping the wristband at the point of sale devices at every bar and vendor on the festival site.

“We’ve been hugely impressed with Event Genius Pay.” said James Crossan, director at Jika Jika festival, “The solution speeds up transactions at the bar and makes it easy for fans to top-up credit, allowing them to spend more time enjoying the music and less time waiting in queues.”

According to Event Genius, cashless capabilities increased spending by 23 per cent per-head, when compared to non-cashless events ran by the organisers and held at the same location last year.

Lauren Lytle, head of technical operations at Event Genius said: “It’s been a privilege to be able to help Jika Jika make a resounding success of their debut festival. From start to finish their team’s commitment to ensuring their fans have the best possible time has been amazing and it’s great to have been the first RFID payment provider to deliver a fully cashless festival in Northern Ireland.”

Images: Oliver Day