Live music promoter Music+Sport has appointed PC-Rae as its new artist booker.
PC-Rae is best known for his work as an artist booker for festivals such as Slottsfjell in Norway and the SXSW conference in Austin, Texas.
In his new role, PC-Rae will be responsible for overseeing and acquiring talent for Music+Sport’s wide range of live music events at sporting venues.
Music+Sport is a London-based firm and is the company behind ‘Jockey Club Live’, a joint venture between Jockey Club Racecourses and Live at the Races. Music+Sport also holds partnerships with several other major sporting venues.
Music+Sport first partnered with The Jockey Club in 2013, with the move designed to increase the popularity and commercial success of live music events at the latter’s 15 UK-based racecourses.
PC-Rae said: “I’ve enjoyed watching the emergence of Music+Sport as a major player in the UK live music market over the last four years. They have come a long way in a short space of time and have done an amazing job bringing sporting and music audiences together.
“They know what they are doing and they have a very clear vision of what they want, so I am relishing the opportunity to help them secure the right artists for their shows moving forward.”
Andrew Wilkinson, chief executive of Music+Sport, added: “Bringing someone with the experience and expertise of P-C Rae on board to oversee our artist booking is a fantastic coup for Music+Sport and puts us in a really strong position as we start thinking about our 2019 programme of events.”