TickX has taken a giant step forward in the theatre world after partnering with The Stage, the iconic news and service platform for the performance arts.
The partnership sees the integration of the TickX widget onto The Stage website, displaying ticket availability and price comparison for relevant performances, plays and events around the country. Readers can access theatre tickets and availability for all types of shows, from West End blockbusters to independent productions. Earlier this year TickX partnered with NME, the leading publication for UK music fans.
TickX pulls results from more than 75 ticket-selling platforms, including ATG, London Theatre Direct, See Tickets and The Stage’s own ticketing offering powered by LOVEtheatre.
Steve Pearce, TickX co-founder and chief executive, said: “We’re delighted to enter into this partnership with The Stage, one of the most influential brands in the world of theatre.
“This collaboration will enable us to instantly connect millions of theatre fans with an array of ticket sellers and venues throughout the country.
“The project has tremendous potential and we are excited to be promoting our West End ticketing partners and regional venues alike.
“We look forward to growing this relationship and will continue to drive ticket sales for the world of performing arts.”
Last month TickX added movies to its portfolio after launching a new cinema ticket search engine that lists every film currently showing in the UK.
Founded in 1880, The Stage is the world’s oldest theatre publication and is considered a prominent source for theatre news, reviews, jobs and advice.
TickX said the partnership underlines its intentions to “create an eco-system which will successfully connect fans of theatre and performing arts with a wider network of ticketing providers venues and publicists”.
Simon Hassell, commercial director at The Stage, said: “The Stage prides itself on its depth and breadth of reviewing across the UK. We’re delighted to partner with TickX to make our reviews even more valuable to our readers.”