Ticketing services and live entertainment company CTS Eventim has appointed Daniel Brown as the new chief executive of Eventim UK.

The 40-year-old has previously held management positions with AEG, most recently as vice-president of marketing and customer experience at the group’s ticketing subsidiary, AXS.

Brown began his career in the automotive industry, holding managerial responsibilities for digital and CRM businesses before joining OgilvyOne. He joined AEG Europe in 2012 as director/vice-president of CRM, before becoming vice-president of marketing and customer experience in that function.

Brown said: “I’m thankful to CTS Eventim’s management board for their confidence in me and I’m looking forward to playing my role in shaping the growth story of a global player in my home market. With my new colleagues, I want to help build on Eventim UK’s reputation as a reliable and innovative partner for venues, promoters and fans – one that knows how to exploit the potential presented by digitisation in the interest of our various customers.”

Meanwhile, Eventim UK has promoted director of development Dale Ballentine to the position of chief operating officer. Nick Blackburn will continue to serve as the company’s chairman.

Blackburn added: “I welcome Daniel Brown to Eventim UK. He brings valuable industry experience to his role as CEO. At the same time, I’m happy that Dale Ballentine has accepted his promotion to COO. Over the past two years he has significantly contributed to Eventim UK’s strategic progress and our business success.

“Together with our finance director James O’Mullan we now have a strong team in place to handle what I’m convinced will be a phase of growth for Eventim UK. I look forward to working with this strong team of executives and all other colleagues at Eventim UK for the foreseeable future.”

In this current business year, Eventim UK has concluded an exclusive ticketing partnership with the show production ‘Mamma Mia! The Party!’, along with a long-term ticketing agreement with live music and venues company VMS Live. It has also successfully launched the fanSALE platform for the secondary market and the FanBonus customer loyalty programme.