The average cost of a cinema ticket in the US has fallen to $8.83 in the third quarter of 2018, down almost six per cent from a record high of $9.38 in the second quarter of the year.
According to the National Association of Theatre Owners, (NATO), the current price of a movie ticket is almost equal to what it was during the same period in 2017 at $8.93.
The average price for the entire year so far is $9.14, while 2017’s figure was lower overall at $8.87. It is also the first time this year that the average ticket price has fallen below $9; in the first quarter, a ticket was $9.11.
NATO released the statistic for July 1 to September 30 amid a boom at the North American box office, where revenue and admissions are up notably from 2017. With these new figures, it has been reported that summer admissions sit at 482,791,030, a 12 per cent increase from the May-August period in 2017.
Average price is affected by the strength of the market and the demand for IMax and other premium formats.
According to data collected by comScore, NATO says audiences aged 18-24 made up the biggest segment of the movie-going audience in the third quarter (or 26.4 per cent).
Top-grossing films during July, August and September with that age range were Mission: Impossible — Fallout, Crazy Rich Asians, The Meg and The Nun. That was followed by the 25-34 age group (22.4 per cent).