Alibaba-owned Damai Sports has been named as the official ticketing partner of 16 Chinese Basketball Association (CBA) teams for the 2018-19 season.
The sports arm of the ticketing company Damai has added a further six CBA partnerships since the 2017-18 season.
The additional teams Damai Sports will add to its ticketing portfolio include last season’s champions, Liaoning Leopard, the popular Beijing Ducks and Shanghai Sharks, Bayi Rockets, Nanjing Tongxi and Tianjin Gold Lions.
The ticketing firm will also provide marketing services as it relates to ticketing, while also helping to engage users and events services to help boost the live experience for fans.
Damai Sports will also collaborate with Youku Sports, which has recently obtained the broadcasting rights of the CBA for the next two seasons. Youku is also an Alibaba-owned company.
Damai Sports was created in 2016 by Damai to focus on the sports field and in July, Damai Sports became the exclusive global ticketing partner of the 2019 FIBA Basketball World Cup to be held in China.