Arsenal has launched an Artificial Intelligence (AI) bot to help boost the fan experience by engaging fans across several aspects of the team, such as ticketing.

The bot, which has been given the personality and name Robot Pires (after club legend Robert Pires), will also provide information on news, fixtures, results, videos and player stats.

Supporters will have unique access to the club and it is available on Facebook Messenger, Slack, Skype and Telegram.

Arsenal said: “Robot Pires can show you around, keep you up to date and answer your questions. He’ll even treat you to some of the best goals and memories from his career.”

The Premier League club has worked alongside AI chat application platform GameOn to bring the Arsenal bot to life, so it responds to fans’ natural language requests for news, scores, stats, videos and more.

Fans can personalise their experience by following their favourite topics and players, customising their match alerts, getting targeted news and updates, and allowing for real-time reactions and engagement, direct from the club.

“We’re delighted to be working with Arsenal,” said Alex Beckman, founder and chief executive of GameOn, according to Arsenal’s website.

“As the way fans engage with teams evolves, there are more exciting and dynamic ways we can craft chatbots. Chatbots are a great way for clubs to evolve their platforms for speaking to fans, and we’re excited to work with Arsenal to help bring shape to the category.”

Tom Hines, senior content manager for Arsenal, said: “We’re constantly looking at ways to bring fans content that makes their matchday experience even more entertaining.

“Working with GameOn to craft the bot is the next step in us developing a hub for fans that houses the answers to all of their questions – that feels intuitively part of the Arsenal voice and experience. Fans feel a personal connection to Arsenal, and AI is more important than ever for us to give fans a personalised experience.”

Image: Kieran Lynam