TodayTix has launched a new phase of its longstanding partnership with Ambassador Theatre Group North America (ATG).

The partnership marks TodayTix’s first fully integrated partnership with a commercial theatre group.

“TodayTix and ATG have successfully worked together over the past several seasons to make tickets to their top Broadway shows more accessible to audiences in both price and opportunity, and we are thrilled to amplify that access to programming across their venues. Through this partnership, we can continue to open doors to the live theatrical experience for all who wish to enjoy it,” said Brian Fenty, TodayTix co-founder and chief executive.

Fans can view ticket availability for North American ATG productions ticketed by ATG Tickets US in real time and view their assigned seats based on a desired price point on the TodayTix app and website.

ATG productions in North America will also conduct ticket rush and lottery programs through TodayTix’s Access programs.

”At ATG, our ambition is to help great shows find the largest audiences. The partnership with TodayTix will support our endeavour in reaching audiences across the country through digital innovation,” said Stephen Lewin, Ambassador Theatre Group’s chief executive, North America.

Image: Professorcornbread