North American online sports ticketing marketplace ShooWin has moved to expand its services to allow customers to resell and trade reservations for playoff and championship games.
ShooWin already enables users to purchase reservations for postseason games and these customers will now also have the option to sell these to other fans.
The company said this offers customers the security that if their team does not make it to a playoff or championship game, and they have already purchased a reservation, they have the opportunity to resell and reclaim funds.
David Lane, chief executive of ShooWin, said: “We are seeing trading activity that exceeds our most optimistic expectations, and fans are leveraging our platform to generate profits by reselling their team-based reservations.”
The move comes on the back of a positive 12 months for ShooWin, during which it completed its largest capital raise and also acquired an extensive portfolio of intellectual property.
In addition, ShooWin launched its largest reservation marketplace with more than 300,000 team reservations across US professional and collegiate sports.
As a result of this growth, ShooWin expects revenue to increase 500 per cent year-on-year in 2018.
Lane added: “Our customers are thrilled with the results they are seeing and the ability to capitalise on their insights as their teams win and lose throughout the season.
“Prior to the season kicking off, reservations for premium seats for Michigan in the Big 10 Championship started at $25 and have recently been resold by fans for as high as $275.
“Reservations for the LA Dodgers in the World Series started the season at $55 and ultimately were selling as high as $370. Boston Red Sox World Series reservations started at $40 and some closed out at $262.”
Image: Ian D’Andrea