SeatGeek has further expanded its global footprint with the launch of SeatGeek Italia.

The new platform will focus on the live events market, with SeatGeek Italia working with sports teams, as well as arts and music venues.

“Italy has one of the most vibrant arts scenes in the world, as well as some of the top sports leagues,” said Matteo Tradardi, managing director of SeatGeek Italia. “With SeatGeek’s increased focus on the Italian market we are excited to help more fans attend the live events they love.”

As part of the launch in Italy, SeatGeek has now taken full ownership of TopTix Ribes, which comes along with a huge client base in Italy, including venues like the Teatro Franco Parenti in Milan and Teatro Comunale di Vicenza.

Looking ahead, the ticketing firm is aiming to extend its performing arts and music client base, as well as adding teams from the major sports leagues in Italy, including football’s Serie A and Lega Basket Serie A.

The New York-based company now has offices in the United States, United Kingdom, Israel, Netherlands and Italy.

SeatGeek’s SRO technology is already used by the NFL’s Dallas Cowboys, for their 100,000-seat AT&T Stadium, which hosts both Cowboys games as well as concerts and other events.

In the UK, a quarter of the Premier League clubs, including defending champions Manchester City, use SeatGeek’s SRO technology, as well as a large percentage of the West End Theatres.

In Israel, basketball league leaders Maccabi Tel Aviv B.C. use SeatGeek’s SRO technology for both their Israeli Premier League games, as well as their EuroLeague games.

“SeatGeek has the most powerful technology in live entertainment. By investing more in Italy we’ll be able to help venues across the country attract more fans,” said SeatGeek’s chief executive and co-founder Jack Groetzinger. “We see the Italian market as a huge growth opportunity, as we continue to see momentum in SeatGeek’s other markets.”

Image: MaxPixel