Tickets.com has been named as the official ticketing partner for the United Soccer League, the second tier of North American football leagues.
The multi-year partnership is a landmark deal for the USL, with all independent USL League One clubs now able to use the Tickets.com platform, which will be supported by the league.
“Having Tickets.com as our first national ticketing provider is a tremendous opportunity for the USL, our professional clubs, and most importantly, our fans,” said USL chief operating officer Justin Papadakis.
“Our guiding light throughout this process has been to provide the best possible fan experience and this national partnership with Tickets.com is a big step in the right direction.”
Tickets.com, the California-based firm, has also become the newest member of the USL’s Preferred Supplier Program.
Tickets.com has offices in Australia and Western Europe and is the USL’s first national ticketing partner. Four USL Championship clubs are currently on the platform, including 2019 expansion clubs El Paso Locomotive FC and Memphis 901 FC.
Through Tickets.com, clubs will have access to the ProVenue technology platform, enabling widespread integration for crossover marketing and promotional opportunities.
The landmark technology gives teams access to universal ticketing technology and customer experience data, providing access to untapped business potential to drive meaningful fan experiences.
“We’re thrilled to be the first official ticketing provider for the USL as it continues to bring the excitement of professional soccer to cities across the United States and Canada,” said Joe Choti, president and chief executive of Tickets.com.
“Tickets.com is eager to build this partnership as we build a platform off our strong foundation of reliable and secure ticketing technology. We are excited to get started, working closely with the USL and its clubs to exceed the expectations of today’s fans for user-friendly, intuitive mobile ticketing options.”
Image: Hayden Schiff