The National Lacrosse League (NLL) has appointed data-driven sports agency Two Circles to help drive business growth, including ticket revenue.

The agency will support the NLL to better understand its fans, its position in the North American sports market and its product mix.

Two Circles will work to help teams increase revenue through more effective sales and marketing strategies, including overall attendance, ticket revenue and the league’s digital media rights portfolio.

Two Circles will also introduce leading technology in marketing to support and execute the NLL’s new data-driven approach.

“We’re delighted to be working with an agency with such a strong domestic and international track record,” said NLL commissioner Nick Sakiewicz.

“As the NLL continues to grow in popularity, there are huge business opportunities for our teams. Two Circles will play a central role in our ambitions to better understand who our fans are and what they want. We will then use that insight to drive greater fan engagement, improve the viewing experience and grow attendance.”

The NLL is North America’s premier professional indoor lacrosse league and is claimed to be the third most-attended professional indoor sports competition in the world. The League comprises 13 teams from across the United States and Canada, with expansion franchises from Halifax and New York joining from the 2019-20 season.

Sam Yardley, SVP of consulting at Two Circles, added: “The NLL has established itself as one of the world’s most popular indoor sports competitions, but we believe it has only scratched the surface with the growth it can drive in its business. We’re excited to be working with such an ambitious rights-holder and seeing the positive results of our partnership.”

Two Circles’ North American partners include the NFL, MLS, AVP (Association of Volleyball Professionals), FC Cincinnati and the NLL, while international partners include the Premier League, Wimbledon, the Open, and UEFA.

Image: NLL