LaLiga, the governing body of Spanish football, is set to introduce artificial intelligence (AI) technology to schedule its fixture list as a means to drive attendances in the top flight.

Although LaLiga announces its full fixture list at the start of the season, the kick-off times for each match weekend are not decided until a matter of weeks before the games.

LaLiga president Javier Tebas hopes a new AI-led system will make it easier for the league to organise fixture lists, which will ultimately grow attendances and ticket sales, and maximise TV viewing figures in overseas markets.

For the full story, head over to our sister site: