Ticketing discovery platform Goldstar has expanded its integration partnership with Eventbrite.

Under the new agreement, Goldstar’s event creators in the United States will have access to Eventbrite’s platform and distribution network.

In addition to providing ticketing capabilities, the Eventbrite integration will enable eligible creators to expedite the scanning of tickets for attendees using any smartphone or tablet and have access to the free Eventbrite Organiser app, eliminating the need for will-call and paper tickets.

With Eventbrite, the creator platform allows event or festival organisers to set up an event in Goldstar, add tickets and set up offers for the event. Event creators can also automatically reach new potential buyers via Eventbrite’s more than 50 distribution partners, including Google, Facebook, and Instagram.

Gilad Horev, vice-president of product, platform at Eventbrite, said: “We wanted to build on our existing partnership with Goldstar so that our creators could benefit from their large, established audience.

“With our growing suite of APIs and distribution partners, we’re able to give creators all the advantages of Eventbrite – so they can get their events live – and connect them with a wider audience. Now, creators have an easy workflow with an even broader distribution platform, so they can sell more tickets and reach more fans.”

More than 6,000 live entertainment event creators look to the event discovery platform to reach 10 million members specifically interested in live entertainment.

Goldstar chief executive Jim McCarthy added: “Creators have asked us for years if Goldstar planned to build its own ticketing system. On the surface, this makes sense, because Goldstar creators interact with us on an average of eight events per year.

“This partnership makes much more sense because we can provide Goldstar creators a truly excellent ticketing system integrated right into their Goldstar toolset. No one has yet to combine world-class ticketing technology with marketing and reach an audience of ticket buyers the way this partnership does.”

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