Chelmsford Racecourse has become the latest sports venue to partner with technology provider Event Genius to introduce its cashless payment service.
Commencing from May, the Essex venue will utilise Event Genius Pay at its largest events. The platform, which recently surpassed its four millionth payment transaction, allows fans to pre-purchase credits via a white-label solution hosted on the racecourse’s website. These credits are loaded onto a wristband equipped with a small RFID chip which fans are given upon entry to the racecourse.
Once inside, fans use these credits, which can be topped up at any time, to purchase drinks, food and merchandise with a tap of their wrist. The platform aims to reduce queuing times, allowing fans to enjoy the entertainment on offer.
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