Paciolan has signed a partnership deal with the University of New Mexico (UNM), helping to launch a new ticketing system for its Lobo athletics programme.

Paciolan will provide UNM with a solution that integrates digital ticketing, fundraising, marketing and CRM solutions for its athletics, special events and performing arts programme.

“We are proud to partner with Paciolan, an industry leader in ticketing and fundraising,” said Eddie Nuñez, UNM’s director of athletics. “As we push to enhance our Lobo fan experience, we are confident that we have found the right partner for our athletic department and The University of New Mexico.”

As part of the agreement, Paciolan-owned Ballena Technologies will create virtual venues for UNM facilities, giving ticket buyers the option to preview sightlines and select seats.

Season ticket holders renewing or upgrading tickets will have an option to sample the view from their seats.

Tom Tkach, director of UNM public events and Popejoy Hall, said: “We welcome the opportunity to work collaboratively with Paciolan to enrich our relationships with our patrons, reach new customers and grow demand for our events.”

Paciolan president and chief executive Kim Damron added: “We look forward to providing The University of New Mexico fans and patrons with a world-class experience. 

“Armed with Paciolan’s personalised solutions, we know UNM will take their growth strategies to the next level and foster an even deeper connection with their vibrant Lobo community.”

Image: UNM