West Bromwich Albion has warned that it will issue three-year bans to those that attempt to “cheat the system” with incorrect concessionary tickets.
The Championship club led an initiative to uncover those using false tickets in the past two games, revealing more than 30 supporters entering The Hawthorns with incorrect tickets.
The offenders were relieved of their tickets and have been suspended with three-year bans.
Mark Miles, Albion’s operations director, said: “This amounts to fraudulent behaviour against the club and most of all is an insult to thousands of true Baggies fans.
“Of course we recognise these are difficult times which is why we are doing everything we can to ensure we offer the best possible prices to watch football at The Hawthorns. It is deeply regrettable that a small minority still insist on trying to cheat the system.”
Meanwhile, West Brom also announced on Wednesday that it is reintroducing early-bird season tickets later this month. The scheme was in place last season, but was removed this year.
Season ticket prices for the 2018-19 campaign have been slashed to their cheapest level in 10 years, with adults paying £329, or the equivalent of £14.31 per game.
The club’s closing season in the Premier League last year garnered just over 17,000 season passes, which jumped to 18,250 this year.
The early bird pricing was introduced during the 2016-17 season, lowering costs by five per cent, which helped sales jump up from the club’s 16,750 season ticket sales.
Image: Elliott Brown