AEG Presents has partnered up with Zero Mile Presents in a deal that is set to form a unified concert promotions company focusing on the US states of Georgia and Alabama, along with North and South Carolina.
Zero Mile is regarded as the leading independent concert promotion company in Georgia and currently books and operates the renowned venues Variety Playhouse and Terminal West in Atlanta, as well as the historic Georgia Theatre (pictured) in Athens. Zero Mile also promotes shows throughout the Atlanta market and the southeast region of the US.
The partnership with Zero Mile expands AEG Presents’ presence throughout the southeast, and will consolidate the new entity with The Bowery Presents’ coverage in Atlanta and Birmingham and AEG Presents Carolinas.
Under the deal, AEG Presents and Zero Mile will soon break ground on a new 2,200 capacity venue named The Eastern, located in the Reynoldstown neighbourhood of Atlanta. The Eastern is set to be the anchor tenant of the Atlanta Dairies project, a sustainable redevelopment project connecting 45 intown neighbourhoods via a 22-mile loop of multi-use trails, modern streetcar and parks.
Zero Mile’s co-founder, Scott Orvold, along with Allen Corbett of AEG Presents-Carolinas, will oversee the booking and growth of the new partnership.
Orvold said: “As Zero Mile continued to grow, it became clear that adding a partner with extensive experience and reputability would be beneficial. Our relationship with AEG was getting strong enough to make it obvious that we should join forces and tackle this region together.”
Rick Mueller, president of AEG Presents North America, added: “Scott has already done an amazing job as an independent promoter to open three of Georgia’s best venues and to build a successful concert business in a very competitive market. He is a throwback to the great independent promoters like Bill Graham and Alex Cooley, and I can’t wait to get to work with him on building this new partnership.”
Image: Georgia Theatre