Ireland’s football chiefs have admitted “mistakes” after relaunching new 10-year tickets for international games at a fraction of the cost they were sold a decade ago.
The rebranded Club Ireland 10-year premier level tickets cost a flat €5,000 compared to a range between €12,000 and €32,000 for the now-disbanded Vantage Club in 2008.
FAI chief executive John Delaney called the new prices “realistic” and described them as “the best value in Irish sport”. The FAI admitted Vantage Club seats had sold poorly and caused debts to soar at one stage to as much as €70m.
The Club Ireland tickets guarantee holders a seat at every home international game, along with pre and post-game entertainment from major figures in Irish football.
It also gives access to an annual Q&A with the Irish management team. It doesn’t include the tickets to the four Euro 2020 games to be held at Dublin’s Aviva Stadium.
“You are guaranteeing your ticket for 10 years and you know where you are going to be sitting for the big games, be that Germany, France or whoever,” said Delaney.
“You can be absolutely sure that in those 10 years that there will be huge games here. So you are guaranteed your seat.”
The FAI tickets now compare favourably to IRFU rugby 10-year tickets which are available for €12,000. GAA Gaelic sports tickets cost €13,500 over 10 years.
The FAI’s five-year tickets are available for €3,000 with three-year passes for €2,000.