CTS Eventim has moved to combine its live entertainment activities into a pan-European promoter network called Eventim Live.

The new unit comprises 26 promoters that organise 27 festivals and more than 5,000 live events each year, with approximately ten million visitors in 10 countries.

Eventim chief executive Klaus-Peter Schulenberg said: “Eventim Live offers artists of all genres the most convenient access to the largest possible audience in Europe. Anyone who plans their performances with one of our promoters gains access to a unique network that transcends national borders.”

The new structure will help to facilitate planning and organisation of international tours and offers artists a ‘one-stop shop’ for comprehensive live entertainment services.

Network members and their partners will gain access to central services, knowledge sharing, and a joint approach to the market.

Schulenberg continued: “Eventim Live combines international reach with local know-how, entrepreneurial spirit with financial solidity, and the biggest festivals in Europe with the most exclusive club concerts. Together with my promoter colleagues, I look forward to offering all artists even better services of all kinds for their tours and festival appearances in Europe from now on.”

Schulenberg and Frithjof Pils will become the managing directors of Eventim Live, which is built up of all promoters in which Eventim holds a controlling majority. These promoters, however, will continue to independently manage their companies.

Pils said: “We want to share the benefits Eventim Live offers its promoters with our customers and partners. Artist representatives who approach a personal contact at Eventim Live will benefit from our new promoter network in many ways: they can now access 25 other promoters in a ‘one-stop shop’ – including the option of booking slots at any of our festivals throughout Europe.

“We also offer them our ticketing solutions in more than 20 countries. And last not least, besides our marketing reach, we also make our various data-based solutions available to them. In this way, we want to help artists reach as many fans as possible with their live performances.”

The new unit will be opening a head office in London, which will serve as a central contact point for artists’ agents when planning live entertainment activities across Europe. It will also support promoters from the portfolio in their day-to-day and new customer activities.

Image: Eventim