Malvern Group, the owners of LateRooms.com, is launching a comprehensive trip booking platform in April.
Wizian will give customers the option to book every element of a holiday or excursion, including leisure tickets, hotels, travel and meals, on the same platform with discounts and deals.
The technology will be available in tiered-level white-label packages to travel and leisure brands next month.
Hugo Kimber, executive chairman of the Malvern Group, said: “Malvern Travel Technology came into being because we saw that the trip planning and booking space was really under fulfilled in terms of the type of technology consumers were demanding.
“We did a lot of consumer research two years ago to validate what we thought was a good idea and fortunately for us, consumers agreed. Our new technology enables consumers to have much better choice and much better value.”
The Wizian launch event in Manchester had representatives from brands such as Manchester United, Icelandair and Blackpool Pleasure Beach, as well as hotel groups and independents.