Surrey County Cricket Club has partnered up with ticketing systems company TX Corporation to introduce mobile ticketing at its Kia Oval stadium, a move the club claims represents a first for a UK cricket venue.
The TX.IS mobile ticketing app will be launched at the historic London stadium, enabling fans to receive tickets directly to their mobile device, and access games at the Oval via their phone rather than traditional paper tickets.
The service will be available for all cricket at the Oval in 2019, excluding games that the stadium will host during this year’s World Cup. The TX.IS app is free, and allows fans to instantly view, transfer or send their tickets at any time, and is available to both iPhone and Android users.
Surrey said the technology will allow itself and the Oval to better understand who is attending events, so that it can create more personalised experiences. Fans can also purchase additional tickets within the TX.IS app.
TX.IS helps the ground’s sustainability drive, bringing in mobile ticketing to reduce the need for fans to print at home as in previous years. Surrey has pledged to make the Oval a single use plastic free venue by the year 2020.
The app also supports the Oval’s continued fight against touts, taking paper tickets out of circulation and providing a secure, real-time audit ticket trail.
Steve Kitcher, head of ticketing and membership at Surrey County Cricket Club, said: “We’re always trying to find innovative ways of improving fans’ experience when they come to the Kia Oval and this app, in partnership with TX.IS, is another exciting development.
“We all know how annoying it can be to be the one who has to buy the tickets for a big game and hopefully TX.IS will make the process of sending the tickets to your mates and then getting into the ground a stress-free experience.”
Tim Salmon, CEO of TX Corporation, added: “TX.IS isn’t just a drop-in replacement for paper tickets, but a new tool that gives ticket offices and promoters control of their tickets in circulation and know who is really attending their events. Fans benefit from tickets delivered straight to their phone, with the ability to transfer them securely to friends using their phone contacts.”
Image: Surrey CCC