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New movie subscription Infinity enters US market

Cinema technology solutions provider Influx has announced the upcoming launch of its subscription service, Infinity.

The membership, which is similar to MoviePass and Sinemia, has options for singles, couples and families and can be used at any participating movie theatre rather than a specific chain.

Users will also be given the option to add on access to premium formats like 3D and IMAX for an additional monthly fee.

Other membership perks include rollover of unused movie credits each month, discounts on food and beverage, add-on tickets and easy redemption directly on the cinema’s website and mobile app, or on the Infinity website and free app.

Monthly payment plans and the option to cancel anytime will also allow moviegoers further flexibility.

Harish Anand Thilakan, chief executive of Influx Worldwide said: “Infinity was conceptualised to appeal to exhibitors of any size, bringing them under one network to reduce their business risks while giving subscribers access to a large number of cinema screens, nationwide. We’ve spent a lot of time, effort and money in designing plans that we believe will provide genuine value to subscribers.”

Exhibitors who join the Infinity network will have the ability to control what movies and showtimes are open to subscribers. In addition, they will have full ownership of their data, which will be accessible in an interactive dashboard to make tracking subscribers and program performance available in real time.

Exhibitors in the US that are classed as midsize or small may have avoided subscription plans due to the costs and time involved.

Danny DiGiacomo, chief operating officer of Influx Worldwide North America said, according to Forbes: “We have built a program that makes it easier and more approachable for exhibitors to launch a cinema subscription program with confidence. Infinity was created to serve cinemas of all sizes as well as giving moviegoers options.”

Infinity said it currently has a consumer “waiting list” for interested moviegoers, with the service due to launch on Memorial Day, which is May 27.

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