The new leadership team at the Donmar Warehouse in London has announced changes to its ticketing system in an effort to make the venue more accessible.
In his first season as artistic director, Michael Longhurst has unveiled a new initiative that will see a minimum of 40 tickets, or 15 per cent of the capacity, released on sale every day for the performances taking place a week later.
According to the Stage, he said the Donmar had “almost been a victim of its own success in that so many people try to get into such a small space.
“My hope is to open up the space and to look at the model to see how we can best make this theatre a theatre that serves the whole of society.”
Executive producer Henny Finch said the leadership at the theatre wanted to make it a place “for everyone.” She went on to say that the new ticketing scheme was aimed at making sure entrance to the venue can be made “continuously accessible”.
Finch added that the theatre had to be “responsive to those people who don’t want to book months in advance”.
Longhurst’s first season will open with his production of David Greig’s Europe, and also includes the UK premiere of Appropriate.