Atom Tickets has revealed Megaplex Theatres as its first exhibitor to use Atom Movie Access, a service exclusively for exhibitors to create their own customised movie subscription services.

MegaPass, the new subscription service, is powered by Atom Tickets and launched today across all of its locations in Utah and Nevada.

MegaPass members get two tickets to the movies for only $14.95 (£11.46/€13.37) per month, plus discounts on concessions, waived fees among other perks. The MegaPass membership is accessed exclusively through the Atom Tickets app.

“We received an overwhelming amount of support for this service when we announced it back in March and we’re thrilled to have our first partner onboard and live with a new movie subscription service,” said Matthew Bakal, chairman and co-founder of Atom Tickets.

“We’re proud to be the only platform that can offer this service and technology to exhibitors as an innovative way to buy movie tickets that we believe will ultimately enhance the relationship between moviegoers and their preferred theatres.”

MegaPass features include premium screening experiences (such as IMAX, D-BOX, Luxury, Laser, and Dolby Atmos), six $1 off “PlusOne” perk tickets on each order, the ability for members to see the same movie more than once, a 15 per cent discount on concessions and waived convenience fees on all transactions.

Blake Andersen, president of Megaplex Theatres, said: “Megaplex was among the first exhibitors to partner with Atom Tickets when it launched its app a couple years back and as part of our ongoing relationship we continuously explore new opportunities to expand the ticketing experience and guest access to entertainment.

“Given our long-term relationship with Atom, we trust the platform and team to deliver this exceptional new service for our guests. We know that movie fans are going to love MegaPass.”

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